Yahoo CEO Marissa Mayer on Friday announced a major reorganization of her product teams, appointing Simon Khalaf—who used to be CEO of Flurry, a mobile analytics startup Yahoo bought from Khalaf last year for $300 million—as senior vice president to oversee Yahoo’s consumer products, including the Yahoo home page and its portals.
According to news reports, Flurry, providing data and ad services to mobile app developers, has become the foundation of Yahoo’s battle to lure developers away from Google, Facebook and Twitter.
Khalaf, whom the NY Times described as a “rapid-fire speaker with a knack for presenting complex information simply and clearly, ” is seen as Yahoo “ambassador” mobile developers, and was very visible in their recent conference.
Mayer has decided, as part of the reshuffling, that the blogger platform Tumblr, run by CEO David Karp (who sold it to Yahoo for $1.1 billion in 2013), will no longer be reporting to Meyer, but will start reporting to Khalaf instead, according to an internal announcement at Yahoo.
Also: Adam Cahan will now run Yahoo’s video products, focusing on design and user interface, a major priority for Mayer.
And Jeff Bonforte, in charge of Yahoo’s email and messaging, will also run the recently photo-sharing service Flickr.