Salesforce.com has been on a par with software engineering giants like Microsoft, SAP and Oracle.
Now CEO Marc Benioff has revealed his company plans to grow its cloud computing software and Salesforce ANT migration products, to enable organizations to manage their customer service, sales, online marketing and even human resources, Flosum’s Sujain Thomas reported.
Benioff also revealed information about the company’s future direction, suggesting the reason other players in the cloud computing market have not been catching up with Salesforce is they’re not completely committed to cloud computing.
“Salesforce has defined its market and executed it; all efforts go towards further defining our influence in that market.”
Benioff explained that Salesforce concentrated first on automation of the sales force, and growing into customer services/support, before venturing into marketing and big data. This is how they got their constant growth trajectory.
Benioff said Salesforce products were not limited in terms of its target consumers, which is how they avoided the pitfalls that took down dedicated software companies.
But what how does Saelsforce compare with Oracle, which offers customers its all-in-one solution, something Salesforce cannot do?
Benioff believes customers are looking for “comprehensive sales, service, and marketing functionality, offered as an amalgamated experience.” This is not Oracle’s vision. Salesforce is better prepared, with more in-house and independent software developers dedicated to improving the technology.
With a market cap of $24 billion and revenues at $2.8 billion annually as of 2013, Salesforce has seen its stock prices increase by more than 170% since 2010.