Calvin Klein Jeans on Thursday announced a new global limited edition denim series featuring model Kendall Jenner.
Jenner is a highly visible member of the emerging fashion movement dubbed “Social Media Modeling” by Harper’s Bazaar and “the Instagirl era” by Vogue.
For Jenner, who first came to prominence by appearing in her extended family’s E! reality show “Keeping Up with the Kardashians, ” this Calvin Klein campaign is the next step in becoming the most recognized model in the world.
“Modeling for Calvin Klein Jeans is really a dream come true, ” she said.
“I’ve grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world’s top supermodels. To now be a part of that legacy is truly an honor.”
The global image campaign, photographed by Alasdair McLellan and styled by Melanie Ward in New York City, also features male model Simon Nessman.
The ads will have a combination of print, outdoor and digital components. The campaign was produced under the creative direction of Calvin Klein Inc.’s in-house ad agency and creative studio.
“This series is an expression of the athletic trend that’s happening right now, ” said Calvin Klein Jeans’ Global Creative Director, Kevin Carrigan.
“I designed an assortment of unisex tees and tops to be mixed with denim in elevated street styles. These are the ideal wardrobe essentials for an active, youthful lifestyle like Kendall’s.”
Back in January, Justin Bieber, who happens to be good friends with Jenner, was ridiculed for his own Calvin Klein campaign. So they posed together for Vogue.