Connect with us

Hi, what are you looking for?

Jewish Business News


Israeli Content marketing startup Keywee raises $9.1million From Eric Schmidt, NY Times

Keywee helps publishers improve readership and traffic on their own sites, specifically around paid content and


Content marketing platform company Keywee has closed a $9.1 million Series A round of financing led by Eric Schmidt’s Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs.

Keywee has also announced the general availability of its groundbreaking content marketing platform that uses advanced text mining and a data layer to find the best performing audiences for content based on overall marketing goals. With Keywee, brands and publishers can make sure they are reaching consumers via relevant content to drive business results.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

Keywee observes that B2C marketers are struggling to fully capitalize on the content marketing movement, with only 23% successfully tracking ROI according to the Content Marketing Institute. First testing its solution with an elite group of top brands and publishers (including The New York Times), Keywee delivers significant – and measureable – ROI through improved audience engagement, extension and conversion, while helping marketing teams effectively scale and better target content marketing initiatives.

Keywee employs complex text-mining capabilities to analyze text in an existing content piece and then leverages a data layer that understands the native targeting taxonomies for different channels to find the best paid audiences for that marketing asset. Audiences across platforms and distribution channels are selected based on their likelihood to engage, as well as their propensity to meet the specific campaign and business goals.

The funds will be used to expand product development efforts in Tel Aviv and to expand its sales and marketing operations at its newly opened headquarters in New York.

Keywee CEO Yaniv Makover said, “Marketers are looking for ways to effectively leverage content. Finding new and existing audiences that are most likely to read, convert and share content is a tough task that cannot be left up to chance or a gut feeling today’s marketers need data. Yet, there has been no credible data layer to improve content marketing to date. To truly engage consumers and meet business goals, marketers need to better understand what content will resonate with various, and often niche, audiences across different platforms like Facebook, Google, Reddit, Twitter, Yahoo, etc. They need to think of content through the lens of the distribution channels and their specific targeting parameters.”



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.