Published On: Sun, Mar 8th, 2015

Will Comcast Buy Netflix if It Can’t Buy Time Warner Cable?

Netflix's ad free streaming could complement well Comcast's traditional cable offerings

Netflix

With the proposed merger between Comcast and Time Warner creating controversy and serious questions for the FCC and Department of Justice, there may be similar deals that are easier for the public and regulators to swallow.

Tech news reports that Rich Greenfield, analyst at BTIG Research, thinks Comcast is not likely to let go of the idea of a merger, but it might not be with Time Warner. The cable giant is big and has enough cash to consider gobbling another company that might diversify its offerings: Netflix. Comcast has huge pull in Washington and its proposed merger with Time Warner Cable would give it more than a majority market share, something that might not sit well with a lot of people. Netflix, with a $30 billion market cap, would be within Comcast’s budget, and it would give the traditional cable giant more exposure to ad-free streaming options.

The two could work together well, according to Greenfield, who envisions the possibility of Netflix integrated into Comcast’s cable boxes. Failing this, Sprint or T-mobile might be takeover targets for Comcast. However, Comcast EVP is confident that the original proposed acquisition with Time Warner will close without any glitches. 

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