Published On: Tue, Feb 24th, 2015

Tel Aviv David Intercontinental Picked to Showcase Franchise Luxury Branding

InterContinental Hotels Group unveiled a new collection of exclusive Insider Experiences at a launch event in London.

Tel Aviv David Intercontinental

The David InterContinental Tel Aviv has been selected as one of only three InterContinental hotels globally – alongside the iconic London Park Lane and Paris Le Grand – to launch a new corporate marketing campaign. According to the hotel, the new positioning presents the hospitality group’s iconic, luxury brand, showcasing its dedication to a more authentic and exclusive luxury experience.

InterContinental Hotels Group unveiled a new collection of exclusive Insider Experiences at a launch event in London. The hotel stated that the experiences will provide unique access to the city’s untold secrets, working with local partners in key destinations to curate bespoke events, and to showcase a behind-the-scenes look at some of the most exclusive spots in Tel Aviv.

“We are honored to be chosen alongside our sister properties in London and Paris to showcase the InterContinental’s dedication to luxury as an authentic experience, ” said David InterContinental Tel Aviv Hotel General Manager David Cohen. “It is testament to how far Tel Aviv has come as a leading tourist and business destination, and we are delighted to offer our guests a unique and authentic insight into what makes the city so special. We look forward to altering the global perception of the city and exposing the best kept secret of the Middle East that is Tel Aviv.”

Situated at the southern end of Tel Aviv’s beachfront promenade, the David InterContinental Tel Aviv boasts that it reinvents traditional luxury to present modern sophistication in the burgeoning ‘SoHo’ neighborhood of Neve Tzedek, the heart of Tel Aviv.

As part of the Senses of Tel Aviv Insider Experience, the David InterContinental Tel Aviv has teamed up with renowned chef and culinary advisor Yaron Kestenboum to unlock the culinary secrets of Tel Aviv by offering guests a bespoke expedition that explores the local cuisine, culture, design and general vibe.

Guests will learn about local cuisine, history, art, and architecture at a private tastings dinner with tailored wine-pairing service in one of Old Jaffa’s historic homes, offering insider access to an eclectic art collection.

Additionally guests will enjoy the hotel’s new Tel Aviv Suite, the ideal Tel Avivian retreat that offers uninterrupted views over the Mediterranean Sea and Old Jaffa. Club InterContinental, the hotel’s ultimate private haven, will also be included in the experience.

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