Saban Brands and Fisher-Price announced a new line of Imaginext products, inspired by the Mighty Morphin Power Rangers, for preschool-aged children. The toys are expected to come to market by this summer. The announcement was made to correspond to that of a new Power Rangers movie now in development.
The new toy line will include a range of figures, villains, weapons, Zords and a giant Megazord with multiple levels of play and 8 points of articulation. This Megazord also features a disc launcher, Ranger elevator, Command Center and villain jail, all in one toy. All products will be available exclusively at Toys “R” Us stores nationwide beginning May 2015, followed by a global rollout to additional retailers later in the year.
“Over the past two decades, the Power Rangers have proven to be a favorite in the hearts and imaginations of kids of all ages, ” said Elie Dekel, President of Saban Brands. “We are excited to bring the Power Rangers franchise to a preschool audience for the first time ever with the Imaginext brand. Fisher-Price truly understands the essence of immersive play for preschoolers and will bring the Power Rangers to life in a whole new way with this new innovative product line.”
“Saban’s Power Rangers has proven to be a powerhouse brand and kid-favorite for more than 20 years, ” said Steve LaBella, SVP of Marketing, Fisher-Price Preschool. “Today’s parents actually grew up with the brand, and now we get to tap into Mighty Morphin Power Rangers nostalgia and debut an all-new Imaginext product line for this generation of preschoolers.”
The 2015 Mighty Morphin Power Rangers Imaginext product line will include:
Power Ranger Figure Pack Assortment: Add might to every Power Rangers battle with the Mighty Morphin Power Rangers figure packs.
Zords Assortment: Reenact Mighty Morphin Power Rangers battle scenes from the TV show or movies. Choose from three pairs of Rangers and their Zords.
Battle Assortment: It’s up to young imaginations to figure out how the Mighty Morphin Power Rangers will defeat villains in the battle of the Red Ranger & T-Rex Zord and Goldar & Rita Repulsa (sold separately). Protect the earth with the Dinozord from Rita Repulsa and Goldar’s evil forces.
Morphin Megazord: Unleash the fire power of the Imaginext Morphin Megazord on Power Rangers villains like the Putty Patrol! Use an Imaginext interactive Power Pad to transform the Megazord, opening his chest, lighting up his eyes, and “morphing” his knee into cannon.
The Power Rangers franchise is helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993.