Amazon is the Goliath that awaits any David-like startup that wants to enter ecommerce, but Daphne Carmeli, who used to head marketing and Netscape, realized it was relatively simple to beat Amazon at its own game, according to Fast Company. The trick was to focus on companies located close to consumers and offer super-fast delivery in under 24 hours.
It seems like a simple concept, but when she floated the idea for Deliv, which she says is like FedEx for the last mile, some said it was a crazy idea, others said it had been done before and had failed, while others thought it sounded good but seemed like a long-shot. That’s when Carmeli realized that sometimes the test of a disruptive idea is if it receives vastly different responses.
“Same-day delivery is a new frontier in providing an outstanding consumer experience, something mall operators and retailers are uniquely able to provide thanks to their physical brick and mortar presence, ” commented Daphne Carmeli, founder and CEO of Deliv. “With the support from our mall operators, Deliv is quickly becoming the defacto standard platform for retailers large and small to be able to leverage this physical presence and efficiently traverse the last few miles.”
The company has seen success since it has launched, with demand growing 900% since the company was launched.