Cellebrite, announced a $2, 250, 000 investment in Cellomat, an Israel-based company providing the world’s first automated 24/7 point of sales/service system for mobile devices.
An Israeli company, Cellebrite, offers forensic technology to aid criminal investigators in the recovery of such removed information.
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First foreign businesses invested in Israeli firms. Then Israeli ones started to invest abroad. Now Israeli companies are investing in one another.
If you thought that just deleting something on your smart phone meant that it was gone forever, think again!
But what do these two companies have in common that led Cellebrite to invest in Cellomat, other that the fact that both of their names start with “cell” that is.
Well here’s the connection:
The collaboration with Cellomat, the company says, brings an additional self-service channel to complement the existing set of self-service solutions, provided by it, to mobile retail and repair operations around the globe. Cellomat further represents the management of yet another mobile device touch point between operators and repair centers, and their consumers, which is enhanced by Cellebrite’s holistic approach.
Cellebrite says that it will continue research into possible integration paths to combine the company’s capabilities and solutions with the Cellomat platform.
It declares that its Cellomat investment effectively extends the reach of Cellebrite’s diagnostics and repair coverage into a new dimension.
Yossi Carmil, Corporate Co-CEO of Cellebrite, explained that, “Cellebrite is actively committed to multiple paths for adding value to mobile operator, retailer, and repair services, including via development, technology partnerships, investments and acquisitions, all aimed at delivering innovative solutions which strengthen our mobile lifecycle positioning. Our success has been in recognizing and acting on touch points in the mobile customer experience that demand operational improvement. This strategic investment expands Cellebrite’s offering by bringing more value across new channels both within and beyond the retail environment.”
Cellomat units can hold several hundred repaired, new and replacement phones, and are positioned in stores or outside, including at selected shopping malls. The units make it quick and easy for customers to drop off and pick up mobile phones, at all hours.
Meir Rabinovitch, Chairman of Cellomat said, “Cellomat and Cellebrite share the same mission of enhancing mobile phone service capabilities, bringing this service closer to the customer, and enabling 24/7 service delivery. We welcome Cellebrite as a strategic investor and partner and look forward to close collaboration in adding value at a critical touch point in the mobile lifecycle.”