Aby Rosen’s new midtown Manhattan luxury residential tower has a new name. Being developed by his RFR Holding and by Vanke, in cooperation with Hines, 610 Lexington Ave will be known as One Hundred East Fifty Third Street.
The new building will be marketed exclusively by Leonard Steinberg’s Compass.
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Donna Olshan, of Olshan Realty, commented on Mr. Rosen to the Commercial Observer, “It’s natural that he’d pick a new name, from a branding point of view, that sounds much more chic, boutique and high-end, than 610 Lexington. He has an extremely sophisticated palate, and is an art collector of great works and buildings.”
The 61 story, 91 unit building was designed by Norman Foster and partners and is located between 52nd and 53rd Streets. It will possibly reach 711 feet in height and have a total of 273, 598 square feet, although the final figures are not available yet. The tower is expected to be opened to residents sometime in 2017. Sales for units there will be offered starting late Spring/Early Summer 2015. Hines serves as the builder of the tower.
It will feature 23, 267 square feet of commercial space on the ground floor, a restaurant on the second floor.
The developers have owned the property since 2007, but have had trouble getting started with a new development there. The original plan for a mixed hotel/condo building was dropped after a foreclosure in 2011. Rosen and his partner Michael Fuchs’ RFR Group recently brought in a Chinese partner, the highly experienced development company China Vanke led by Yu Liang, to help complete the project.