Connect with us

Hi, what are you looking for?

Jewish Business News


Sussan Group’s Naomi Milgrom’s Tips for Survival in Australian Retail

Naomi Milgrom says brand strength can help Australian retailers retain market share

Naomi Milgrom

Naomi Milgrom doesn’t mince words when it comes to the challenges facing retail, particularly in Australia.

With retail spending in the country sluggish late in 2014, Milgrom said part of the difficulty is that overseas retailers are taking what market share there is from consumers who are actually spending. Even the drop in oil prices hasn’t been enough to get Aussies back in the shopping malls in large numbers, and when they go shopping, it is often in non-Australian stores like Zara or TopShop.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

The antidote to this is brand strength, said Milgrom, who owns Sussan Group, Australia’s largest retailer and Sportsgirl, “I think Australian retailers who survive well will be the ones who have closely invested in their brands and the ones who connect with consumers, ” Milgrom told the Herald Sun.

Many consumers still shop locally, as they feel that the big chains lack the advantage of understanding what their local customers want, “the personal connection in-store is not what it should be, ” said Milgrom.

“Heritage brands” that have withstood the test of time tend to have an edge, but their challenge is to stay current and to attract younger consumers. Milgrom says she has no regrets about not taking her retail company public, since staying private allows for innovation and not having to constantly jump through analysts’ hoops. “For a retail fashion store, to be a public company is almost impossible.”

Milgrom, who is known for her philanthropic activities in the arts and the Jewish community, is also an art collector and has had public exhibitions of collection.




You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.