Published On: Thu, Feb 5th, 2015

Startup CEO Aaron Levie Is No Hack in the Box

Box Inc. Chief Executive Officer Aaron Levie Interview


It’s not so unusual for a silicon valley entrepreneur to be under 30; Aaron Levie is just 29, which hardly sounds young anymore to those familiar with startups. However, he is going to have to make sure his company, Box, which recently had its IPO, will make its enterprise cloud storage products different from all other enterprise storage products.

Box has managed to persuade more than a few clients that its security is superior, it is not just another Dropbox, but an innovative platform that will change the way companies communicate internally and externally, according to Time.

From its fundraise in the spring, to its deal with General Electric and its recent IPO, Box has attracted its share of bearish skeptics. It had a typical IPO pop on its first day of trading from $14 to $77, but then fell back down again in the next week, when it traded at just $18.

Analysts are concerned about its losses, which are less than they were a year ago, but still substantial. Box also has a sky-high valuation, with a value of $2.2 billion. In addition, it has stellar competitors, such as Microsoft.

The fact that its delayed IPO meant its raise was just $175 million compared to the $250 million it could have raised earlier. However, it is providing a unique service, and is making smart acquisitions, such as MedXT, which allows sharing of medical imaging. Investing in Box may seem like a gamble on its success, but to investors, it provides a value proposition.

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