Published On: Thu, Feb 5th, 2015

Ford CEO Mark Shields Wants To Change The Way You Move

Ford CEO Mark Fields Discusses Smart Mobility Plan in Europe

Ford CEO Mark Fields Discusses Smart Mobility Plan in Europe

 

Mark Fields at 2015 CES

Self-driving cars are going to be a reality, and Ford CEO Mark Fields says it is going to be the biggest thing to happen to autos in nearly a century.

He spoke at the International CAR Symposium in Bochum, Germany, and unveiled the outline of his Smart Mobility Plan for Ford. Fields said the new world of driving could represent a “threat or an opportunity, ” and Fields says Ford aims to “change the way the world moves.”

The Ford European Research and Innovation Center in Aachen, Germany is working on the Personal Mobility Experience Innovation Project. It will look not only into cars, but the entire picture and future of transportation, from the development of megacities to air quality to middle class expansion. Also part of the research will be the role connectivity will play in making autonomous cars efficient.

Fields says he sees Ford as more than just an auto company, but a mobility company. He said, These new collaborations will help us understand and anticipate customers’ wants and needs, especially on connectivity, mobility, and autonomous vehicles. We are working to make these technologies accessible to everyone, not just luxury customers.”

 

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