The second generation of Hollywood royalty is stepping up. Sasha Spielberg, daughter of Steven, and Emily Goldwyn, daughter of John and granddaughter of legendary Samuel Goldwyn who co-founded MGM Studios, are starring in a new web series from Snapchat called Literally Can’t Even.
The two women basically play themselves. Viewers will get to see them go through daily life routines n Los Angeles, such as dealing with relationships. Unfortunately for the duo, viewers and critics alike have hated the new show.
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Some of the Tweets about it cannot even be re-written here.
First HBO, then basic cable channels started to make original programming that stole all of the viewers and the Emmys from network television. Then Netflix started to make its own original programming to be followed by Amazon. It didn’t seem like there was anywhere to go at that point.
Well believe it or not an app is now making its own television shows for the Internet. Yes that’s right, Snapchat has gotten into the original programming business.
Literally Can’t Even premiered over the weekend on Snapchat’s new Snap Channel. Part of Discover, Snap Channel allows media partners such as Comedy Central, ESPN and Cosmopolitan to develop a daily selection of videos and news.
A new episode of Literally Can’t Even will premiere every week, but will only be available for 24 hours. So unlike with Netflix, where subscribers have an unlimited amount of time to see its original shows, Snapchat has put a time limit on its programming.
Here’s how Snapchat describes it on its blog: “Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.”
“Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.”
It says that Discover is different because it has been built for “creative.” Instead of artists needing to conform to new tech, Snapchat says it is making tech to fit the needs of artists. “This time we built the technology to serve the art, ” said the company. “Each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.”