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Inneractive Launches STORY for Advertisers, Mobile Publishers

inneractive STORY

Israeli-American advertising technology company Inneractive announced the launch of STORY, a programmatic native video ad solution that runs ads in an in-app environment. STORY, it says, empowers mobile publishers to maximize the full potential of their properties by creating new, incremental native ad inventory that optimizes the user experience and benefits from higher CPM rates customary with native and video ads respectively.

According to eMarketer, mobile video ad spend in the U.S. is expected to reach $6 billion in 2018, representing about half of the total online video ad spend which offers a strong market opportunity for STORY in the coming year and beyond.

“As we have seen on some of the top digital media platforms, combining native and video on mobile generates huge potential for publishers. STORY capitalizes on this by creating new premium real estate while also helping brands enhance their message through a seamless storytelling video experience using our ad resume technology, ” stated Offer Yehudai, president, Inneractive. “STORY is the perfect solution for many of the pain points experienced by brands on mobile as it not only creates new ad inventory, it optimizes viewability and completion rates offering a holistic, programmatic video solution for advertisers and publishers alike.”

STORY is a programmatic native video ad solution that helps advertisers tell a continuous compelling story and enables publishers to offer innovative ad units to their clients. With STORY, the company boasts, video spots carry the same layout and experience of the app itself and play automatically through the app feed with the sound off. The ads pause and resume automatically when the frame leaves the screen and continue from the point a user has left off, simulating a real conversation. Clicking on an ad will open the full screen ad experience and a second click will lead to the advertiser’s landing page.

STORY delivers native video ad experiences for mobile apps. Product features include: Android & iOS SDKs, OpenRTB 2.2 compliant HD supported, VAST 2.0 tags, clickable, non-interactive, HTML5-based Viewability event broadcasting for 3rd party measurement, CPM pricing model support and Ad stop and resume technology.

The company says that Ads can be sold directly or fulfilled by Inneractive’s automated mobile ad marketplace by offering access to its multiple video and native specific demand partners.

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