Call it populist, democratic, humanitarian or pragmatic, but the push for speedier internet all over the U.S. is just good business for Google. The company founded by Eric Schmidt and Sergey Brin has become synonymous with the internet itself, and as it wants more users for its superspeed broadband service, Fiber, it is getting mid-sized cities on the bandwagon.
Google’s Fiber service has speeds 100 times faster than regular broadband, and it is available now in Kansas City, Austin Texas and Provo, Utah, with a planned rollout in 18 additional cities across the country. With faster internet, the customer becomes more engaged, as slowness can be a distraction from what Google has to offer. Dennis Kish, Vice President of Google Fiber, said “From Google’s perspective, we’ve known for a long time before we contemplated fiber investments that when things work fast on the internet, people stay engaged.” Bringing “more speed to the table is important for a wide range of different Google businesses, ” as reported by the Financial Times.
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Cities are now competing for attention to attract Google Fiber, a development that is great free advertising for the service and a virtual guarantee that it will be greeted with enthusiasm. The White House is behind equal access to high speed internet, and Google seems to agree that it is ultimately a tide that lifts all ships, not just the biggest boats in the ocean.