Connect with us

Hi, what are you looking for?

Jewish Business News


Gap Shutting Down ‘Piperline’ e-Commerce Brand

Gap's Piperlime Whips Web Into Reality With First Store in SoHo

Clothing conglomerate Gap Inc. is to cease operations of its stand-alone e-commerce brand as part of the company’s overhaul aimed at improving its brands’ reputations, a report said.

Gap’s online clothing retailer Piperlime, launched in 2006, will be shut down entirely by the end of 2015’s first quarter, according to incoming Gap CEO Art Peck. said

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

Gap’s new leader, who doesn’t officially begin the position until Feb. 1, announced in a press release late last week that the Piperlime site will be shut down and the brand’s experimental brick-and-mortar location in Manhattan will close its doors. Experts say Piperlime, which offered private label and third-party designer merchandise, never fully got a grip on the fashion circuit despite a loyal following, the report said.

Piperlime’s demise shouldn’t sound alarm bells for Gap, however – the business accounts for less than 1 percent of the $16 billion-dollar company’s revenue, and reports say even more drastic changes are likely ahead at the firm thanks to Peck’s arrival, the website said.

“We plan to keep on pushing new ideas and look forward to seeing how we can apply what we’ve learned to the rest of the company, ” Peck said in the press release.

The executive – who has spent nearly a decade at Gap and most recently led its Growth, Innovation and Digital division – has already reorganized the clothing conglomerate’s executive team with Gap and Banana Republic brands both being assigned new presidents, the report said.

It’s all part of Gap Inc.’s efforts to navigate its lackluster image in a fashion world being reshaped by e-commerce innovation, reports say. The company’s former CEO Glenn Murphy announced plans to leave the firm last October after several rounds of less-than-spectacular sales results, the website said.

Now, Peck is tasked with improving Gap’s overall reputation, though it’s unclear where, exactly, e-commerce fits into that goal. But recent trend studies suggest that when it comes to online shopping, personalization, efficient product recommendations and emotion-driven experience drive successful e-commerce ventures, the report said.



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.

Copyright © 2021 Jewish Business News