Israel’s sFBI (Small Factory Big Ideas), a venture-focused startup studio that builds businesses around human-centered innovation launched its first product called PULSE Play which will allow players to track and record their games without interrupting gameplay.
It has created a solution for badminton, squash, tennis and ping-pong score keeping that will be scaled up to serve a global, social community.
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sFBI founded PULSE Play with Wimbledon, French Open, and Australian Open champion Andy Ram. Together, they built and designed a small, inexpensive wearable which will bring the professional experience of playing tennis to the 300M amateur players of racket sports around the world.
The company boasts that PULSE Play allows players to track and record their games without interrupting gameplay, giving them the capability to turn their phone or tablet into a digital scoreboard and announcer. The wearable will sync game information to the player’s online profile, where they will be able to access global rankings, game history, and other ongoing statistics. The network will also function to help players find opponents and serve as a resource to everything racket sports.
“Over the past few months, after sFBI and I have been building an idea to bring the 300M people who play racket sports around the world a digital experience with social gamification, ” stated Andy Ram, CEO of PULSE Play. “I’ve spent most of my life playing tennis competitively and now have an opportunity to bring the best elements of the professional experience to everyone around the world. I’m excited to work with sFBI on bringing a digital experience and score keeping platform to a passionate athletic community.”
PULSE Play will mark the first product to hit the market from sFBI, a startup studio that builds solutions for everyday problems and needs. The company is creating a new segment in the world of business: B2H (business-to-human). The team, led by Enon Landenberg, who has served as CEO and President of Infinity Augmented Reality, Chief Commercial Marketing Officer of SpaceIL, and previously sold interactive media agency E-Dologic to Publicis Group, consists of experts in the startup, engineering, marketing, and development spaces.
“After being a part of so many startups and realizing that most fall blindly in love with their technology and lose touch with their target audience, I wanted to do something different that would focus on solving common daily problems, ” stated Enon Landenberg, Founder, Small Factory Big Ideas.
