Connect with us

Hi, what are you looking for?

Jewish Business News

Leadership

Facebook’s Sheryl Sandberg Accepts Social Media Challenge, without Ice Bucket

Business Leaders Meet In Sun Valley,   Idaho For Allen And Co. Annual Conference

Facebook Chief Operating Officer Sheryl Sandberg has become the first big name to accept a charity challenge via social media to help raise money for U.S. schools, a report said.

Schoola, an organization that helps raise money for schools by selling slightly used apparel, initiated the new campaign. It calls on others by name, just like the ice bucket challenge that raised awareness of Lou Gehrig’s disease last year. In the 2014 campaign, people dumped ice water over their heads and dared others to participate, Business Insider said.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at office@jewishbusinessnews.com.
Thank you.

Last week Schoola founder and CEO Stacey Boyd launched the #Passthebag Challenge to collect women and kids’ clothes by nominating Sandberg, Michelle Kydd Lee of Creative Arts Agency, entrepreneur Martin Varsavsky and Jeff Weiner of LinkedIn, the website said.

In the challenge, people request donation bags that are sent to them with pre-paid postage. The recipients then fill the bags with “gently used” women’s or kids clothing and mail it back. Schoola sells the items and donates 40% of the money raised to a school of the recipient’s choice, Business Insider said.

Boyd, a former inner city teacher and principal, started Schoola in 2012 with five San Francisco schools. Today, there are 6, 300 schools participating from all over the country. For instance, a school in Harlem used Schoola to build a playground, while one in San Francisco used it to help save its art program, a Schoola spokesperson said, according to the website.

Sandberg, a well-known philanthropist and supporter of education, immediately took up the challenge and nominated a few others. One of them, Anna Fieler, executive vice president of marketing for ShopStyle, immediately accepted, Business Insider said.

The ice bucket challenge went viral on social media in the summer of 2014.

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.