Israel’s SocialClicks, a programmatic mobile advertiser and Facebook Preferred Marketing Developer has rebranded itself globally as AreaOne. The company has also partnered with RTB Platforms Including Nexage, Smaato and Inneractive to expand its RTB.
AreaOne CEO Alon Michaeli said, “We’re excited to launch our new brand. The AreaOne name strongly reflects our mission, company culture and the value proposition we offer our clients.”
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Regarding the company’s new partnerships he added, “Through our collaboration, we’re now further expanding our reach to include the world’s leading RTB exchanges to provide advertisers with powerful results through the A1 DSP, our cutting-edge mobile demand-side platform.”
The company said that its new mobile offering is part of a strategic shift that was a driving force behind the rebrand from SocialClicks to AreaOne, and is founded on the belief that programmatic will play a pivotal role in the future of mobile marketing and media buying.
AreaOne offers both in-house and fully-managed programmatic advertising solutions through the A1 platform, which allows brands, app developers and mobile commerce companies to acquire, engage and retarget their audiences to maximize lifetime ROI.
The A1 Platform consists of three core mobile and social advertising products: A1 Mobile (for comprehensive mobile campaigns), A1 Social (the premier self-service platform for Facebook advertising) and A1 DSP (providing access to the world’s leading mobile RTB exchanges).