Israeli startup WakingApp Won IBM’s European SmartCamp competition and will now compete in the U.S. SmartCamp Finals.
WakingApp won out over six other new Israeli companies.
The company develops an augmented & virtual reality platform which it boasts is easy to use and will enable anyone to create dynamic and interactive content.
Video and tablet technologies keep an advancing at such a fast rate that it won’t be long before we all have holographic tablets. In fact, someday we might have holographic glasses that will allow us to enter into a realistic world like something out of Star Trek.
WakingApp says that it develops a unique AR/VR platform to enable anyone, company or individual, to create independently, in a friendly manner and without programming skills: advanced, interactive augmented reality content with multiuser interaction, live data feeds, personalization, social activities, live 3D games and much more.
All of these will form, it asserts, an additional digital layer that will be presented as an additional digital layer on a scanned object, using any mobile device, tablet and wearable computing device, including leading smart glasses.
Udi Shani, WakingApp’s CEO said, “We believe that many SME’s will embrace the use of our platform to simplify operating instructions or display relevant information to end users through the scanning device (no need to make any change on the product) and thus get an exciting and innovative layer in the world of user manuals, packaging, tourism, education, consumer products, advertising, games, and much more.”
Recently, Samsung Israel chose WakingApp’s platform for its official launch of the Note4 in Israel and enabled potential customers to experience the Note4 at the point of sale, with Augmented Reality.
Founded in 2012, the company says that it is already strategically partnering with major market leaders worldwide and is scheduled to officially launch its innovative platform at MWC Barcelona in early March 2015.