Facebook is considering major changes in 2015 that could include charging small businesses that use their Facebook pages instead of websites.
How often have you gotten a message from a Facebook friend to “like” a certain page or group on the website? Sometimes these are for social groups or philanthropic/political movements. But more often than not they seem to be for somebody’s business.
Countless small businesses around the world have their own Facebook pages. These can include local stores, restaurants, gyms and independent people such as event photographers, teachers who offer tutoring services and personal trainers.
Since Facebook finally woke up to the fact that such small businesses are getting free advertising from the social media website it has decided to cash in on this. It intends to charge a nominal weekly or monthly fee for having such pages.
There is no word yet on how much will be charged or if the fees will be based on hits.
Facebook will also improve its search engine to be more like Google’s. Soon the order of the results that a user gets will be based on a page’s overall popularity. A page’s number of “likes” and shares will also be factored into the equation.
The company will also be cutting down and dreaded commercial posts that its users hate getting on their timelines. It will now work to filter out any such shameless promotions.