Fashion brand Calvin Klein opened a jewelry and watch store in Edinburgh, Scotland as part of a joint venture with the Swatch Group, Diamonds.net said.
At over 60 square meters, the new boutique on Princes Street, next to key fashion retail stores, is the largest Calvin Klein Watches & Jewelry of the three stores in the U.K., Professional Jeweler said.
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The store echoes the Calvin Klein philosophy throughout and offers Calvin Klein’s full range of new men’s and women’s watch and jewelry design offerings, which will be updated regularly.
The space has been designed with off-white walls, graphic custom displays and state-of-the-art lighting, emulating the Calvin Klein clothing boutiques around the world.
In addition, the brand has announced a global e-commerce expansion strategy for calvinklein.com that will culminate in the operation of direct e-commerce to more than 20 countries by the end of 2016, Diamonds.net said.
Each website will be customized to various local market requirements. The roll-out will be anchored by relaunching the company’s digital flagship in the US and then expand throughout Europe, North America, South America and Asia, the report said.