Recently, there has been a big stir about Google blocking payments of many online publishers after telling them that their websites are not complying with the rules of the search giant’s AdSense software, which permits companies to run Google search ads on their sites and gain revenue from them. But a new story shows the other side of the picture, TechInsider said.
An article on the Business Insider website claimed that an ex-Googler has said that Google loses money too whenever a website is blocked. Fili Wiese, who worked as Google support engineer for two years, said that a lot of online publishers don’t know the details of rules. There is a lot of confusion among Google support engineers as well. This is the reason why many websites who are told that their blogs comply with Adsense rules get banned, the column said.
Famous websites earn hundreds and thousands of dollars from Google Adsense. But if Google comes to know that any publisher is forcing its visitors to click the ads or using an automatic software to get clicks, the company immediately bans the website’s Adsense account, TechInsider said.
Wiese said that Google is just a platform where publisher and advertisers connect. Whenever a website is banned, its earned money is sent back to the advertiser and Google does not make a penny out of it. Google is not holding back any money from the banned website as it was claimed in past, according to the column.
Meanwhile, a recent report showed that half of Google’s online ads are seen by bots and not by actual human beings, but Google is not embarrassed by this because they’re the ones who conducted and released the report, Allvoices.com said.
It has long been rumored in the Internet ad business that many online ads are not seen by people but instead are “false clicks” and “false views” from computerized programs whose job it is to create fake Web traffic, the website said.
Google’s report is one of the first from a publisher to explicitly admit this. But it also describes additional factors that lead to ads getting sold but never seen – where the ad is located on a page, its size and even the industry of the advertiser who bought the ad, according to Allvoices.com.
In a related development, small businesses and tech startups are losing hundreds of thousands of dollars in search ad revenue from Google because they have difficulty following the company’s policies, Slate.com said.
“Allowing an AdSense publisher to accumulate hundreds of thousands of dollars in earnings without any warnings of improper practices, and then abruptly refusing to pay out any of those earnings by means of auto-generated form e-mails is the very definition of bad faith, ” says Randy Gaw, a lawyer at San Francisco firm Gaw Poe.
Four different companies have told Business Insider they are talking to their lawyers about suing the search giant for fraud. Three have actually sued, according to copies of the litigation obtained by Business Insider.