Apparel brand Calvin Klein, owned by PVH Corp, said it will expand its e-commerce operations to more than 20 countries by the end of 2015, business-to-business platform Fibre2fashion.com said.
Calvin Klein said the individual websites will share a consistent look and feel but be localized by product offerings and site functionality to meet consumer preferences and needs within each market, the report said.
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The roll-out, anchored by the re-launch of the company’s digital flagship in the U.S., has expanded throughout Europe, North America and South America and will continue across Asia, said the report.
According to the apparel brand, the sites will be available for both desktop and mobile devices, with social media integration, and provide a premium brand and shopping experience, the report said.
All of the e-commerce sites will feature a vast assortment of products such as jeans and underwear, with regional offerings of fragrances, apparel, accessories and home and children’s products, according to the report.
With newly-introduced sites now operating in 14 European markets, as well as Brazil, the expansion is already underway. There are now sites for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, The Netherlands, Poland, Spain, Sweden and the United Kingdom, the report said.
Expansion will continue globally via the establishment of direct e-commerce sites in Asian markets over the next two years.
Regarding the launch, Calvin Klein CEO Steve Shiffman said, “It reflects our commitment to reinforce the Calvin Klein brand identity across the globe, while also creating a personalized shopping experience within each individual market, ” the report said.
