Connect with us

Hi, what are you looking for?

Jewish Business News

Business

Calvin Klein to Expand e-Commerce to 20 Countries

Calvin Klein

Apparel brand Calvin Klein, owned by PVH Corp, said it will expand its e-commerce operations to more than 20 countries by the end of 2015, business-to-business platform Fibre2fashion.com said.

Calvin Klein said the individual websites will share a consistent look and feel but be localized by product offerings and site functionality to meet consumer preferences and needs within each market, the report said.

The roll-out, anchored by the re-launch of the company’s digital flagship in the U.S., has expanded throughout Europe, North America and South America and will continue across Asia, said the report.

According to the apparel brand, the sites will be available for both desktop and mobile devices, with social media integration, and provide a premium brand and shopping experience, the report said.

All of the e-commerce sites will feature a vast assortment of products such as jeans and underwear, with regional offerings of fragrances, apparel, accessories and home and children’s products, according to the report.

With newly-introduced sites now operating in 14 European markets, as well as Brazil, the expansion is already underway. There are now sites for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, The Netherlands, Poland, Spain, Sweden and the United Kingdom, the report said.

Expansion will continue globally via the establishment of direct e-commerce sites in Asian markets over the next two years.

Regarding the launch, Calvin Klein CEO Steve Shiffman said, “It reflects our commitment to reinforce the Calvin Klein brand identity across the globe, while also creating a personalized shopping experience within each individual market, ” the report said.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Newsletter

Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

empty

The contract signed between the Israeli government and Pfizer shows clearly and unequivocally that this is a clinical study on humans - The agreement...

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

Business

Now Platika joins and elite club of $10 billion plus Israeli firms.

Advertisement
cialis cialis satış