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Songza’s ‘Music Concierge’ Available to Google Play Music Subscribers

Musicconcierge

The curated music recommendation service Songza was bought by Google back in July and quickly rolled into Google Play Music over in the US. From this very moment, U.K. users can start enjoying the same benefits, TechRadar said on December 17.

The new Music Concierge feature, which will be available to all subscribers of Google Play Music and YouTube Music Key beta, recommends playlists depending on the time of day or what you’re doing, the report said.

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On opening Play Music on Android, iOS or the web you’ll now be greeted with suggestions based on predictions of what you’re doing at that very moment. For example, it may say: “It’s Wednesday morning – play music for ‘Singing in the shower’, ‘Commuting’ or ‘The school run’.”

Choosing one of these will offer up a selection of more specific playlists. Songza told us that the team has a number of UK-based curators, and – no joke – Brits get a ‘Wallowing in self-pity’ playlist especially. “Our editors in London felt very strongly about this situation and told us very early on that having a wallowing in self-pity situation was as British as possible, ” said Songza founder Elias Roman in a chat with TechRadar.

Each ‘station’ is curated by Songza’s team of music lovers, from DJs to musicians to music critics, in the hope that you’ll better find music that suits your current state of mind. You can edit these curated playlists if you so wish – or save them offline for later listening in up to 320kbps quality – and, as ever, you can also start a station based on any song in the mix, according to the report.

“The task of Music Concierge is to understand what you the user are doing that you need music for, and serving the music that’s going to make that better, ” said Roman.

Songza had 5.5 million active users before the acquisition by Google Inc. Google facilitated Roman and his team to advance the Songza technology by harnessing the power of Google’s machine learning prowess, a report in OppTrends.com said on December 17.

Later, Google integrated the Songza technology to its Google Play service to offer customers access to curated playlists. The technology also strengthened Google’s position in Play Music segment to compete with the likes of iTunes Radio, Deezer and Spotify, the report said.

 

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