Instagram has cleansed itself of millions of false accounts. Some people are calling this the “Instagram Rapture” and the “Instapurge.”
Many celebrities and organizations have been known to purchase fake followers to make it seem like they are more popular than they actually are. Some may now want their money back. The verge reported that Rapper Tyga saw his followers drop from 5.5 million to 2.2 million.
According to the web developer Zach Allia, who posted a graph listing the numbers of the biggest celebrity account drops on Instagram, Justin Bieber lost 3, 538, 228 followers for a 15% drop, Kim Kardashian lost 1, 300, 963 for a more than 5.5% drop and Beyoncé lost 831, 971 for a 3.74% drop.
Ariana Grande’s followers dropped by more than 7%, Miley Cyrus’ by 5% and Katy Perry by 2.3%.
The photo service posted on its website the following: “ We want to maintain the best possible experience on Instagram, so spam, fake accounts and other people and posts that don’t follow our Community Guidelines may be removed from Instagram.”
The company said that it is currently in the process of removing inactive and fake accounts. It warned its users that as it removes these accounts, some people may notice a decrease in their follower/following counts.
This company stated that the issue was fixed for the majority of Instagrammers in April 2014. By the end of December 2014, it promised, the problem should be fixed for the remaining members of the Instagram community.