David Zaslav, the CEO of Discovery Television, announced his network’s content deal with Hulu this week. He also said that Discovery is in continued talks with Netflix for a similar deal.
The deal with Hulu, which begins on January 1st, is for programming from the Discovery Channel, TLC, Animal Planet and other channels, including hit programs such as Deadliest Catch, Mythbusters and Say Yes to the Dress. Hulu will only have to wait one from a show’s original air date to live stream it.
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Rebecca Glashow, Discovery Communications SVP of digital distribution and partnerships, said in a statement, “Discovery Communications is proud to partner with Hulu on this fantastic new agreement. Hulu’s offering is as compelling for viewers as it is for programming partners, with a rich, brand-friendly environment to showcase both the strong lineup of Discovery content available on Hulu as well as our world-class linear TV brands. We are delighted with this partnership and the opportunity it affords to connect with new audiences and build viewership for our networks across platforms.”
As for a deal with Netflix, “We want to do a deal with them. They want to do a deal with us. It’s a question of value, ” said Zaslov at an investor’s conference. The company did previously sign a 2 year deal with Netflix back in 2011. But that agreement required Netflix to wait two years before streaming Discovery programs.
Zaslov also told investors, “We continue to have a good growth story. We should outperform most media companies here in the U.S. But our real strength is international business.”
