Carol Schwartz adds her name and funding to the long list of investors and entrepreneurs signing a petition to raise $30 million in capital for the website Change.org, as reported by the Sydney Morning Herald. Schwartz is the only Australian to back the capital raising, among names such as Richard Branson, Ashton Kutcher and Bill Gates. Schwartz’s family, which runs the Trawalla Foundation, is the fourth wealthiest in Australia, with a worth of $2.3 billion.
Schwartz said Change.org appealed to her because of its “innovation” and ability to “empower individuals and communities.”
Change.org is for-profit and when a user clicks submit, they are shown other petitions that are sponsored or supported through donations.
Change.org has often criticized business practices of certain companies through their petitions. Schwartz, who has investments in several industries through Trawalla, commented, “You have to know and understand these businesses to fortify yourself and your own practices and be aware of what it is that’s out there that can impact your business in a positive or negative way.”