It’s not exactly news that traditional companies need to adopt unique approaches to do business in the technological age. Maurice Levy, CEO of Paris-based Publicis, addressed this issue in a press release following its Investor Day in London.
Levy spoke of a “disrupted world” in which the same business model that worked a decade ago will not be suitable today. In addition, the internet has made the reality of competition more intense. Levy says the answer is, in a way that is unique to Publicis, “tell stories and build brands” and deliver these “stories” across many channels. Levy says his company anticipated the change in 2006, and has been investing in technological solutions for marketing. The company emphasizes, “the importance of including consulting, technology, data and algorithmic models in an alchemy that is powered by creativity.”
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Levy is confident that Publicis is set to “grow faster than the market, with improving margins.”