Israel’s LivePerson, Inc., a provider of digital engagement solutions, announced that it hosted a record breaking more than 2.8 million digital engagements on Cyber Monday for a 20% increase from 2013.
In addition to the record-breaking number of digital engagements supported, the Company stated that it hosted 1.4 million concurrent visitors on Cyber Monday—surpassing last year’s record by 11% with an overall volume of over 130 million visits monitored during the entire period.
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Founded in 1995, LivePerson boasts that it helps the Internet deliver on its promise of making people’s day-to-day lives easier and better by supplying real-time access to the world’s experts and their knowledge.
LivePerson’s platform also supported an 18% increase in visitor traffic on Black Friday, and monitored over 2.7 billion visits for the total month of November, indicating the growing preference for online shopping beyond just the “digital event” of Cyber Monday. Overall, Cyber Monday broke new records with sales reaching $2.65 billion, according to Adobe. IBM reported that on Thanksgiving Day, mobile browsing surpassed that of desktop for the first time, accounting for 52.1% of all online traffic. LivePerson saw a year-over-year drop of 50% for voice call volume through its platform, further indicating growing consumer preference for messaging-based interactions over voice interactions with businesses.
“The sheer volume of concurrent digital engagements we hosted on Cyber Monday is a great validation of a couple of factors– we continue to be the leader in our field in terms of the security and scalability that our platform offers our customers, especially during peak traffic seasons. Secondly, the double digit growth in the number of interactions tells us that more and more consumers want a digital connection with businesses, ” said Robert LoCascio, Founder and CEO of LivePerson. “The holidays are a critical time for businesses and consumers alike. By providing immediate assistance across online and mobile channels, businesses are able to create a meaningful experience for their customers, while also capturing more revenue.”
