Now, this is a very clever way to push a product!
Ben & Jerry’s has unveiled yet another music inspired flavor of ice cream in memory of Bob Marley called Satisfy My Bowl.
Unfortunately for ice cream fans worldwide the new flavor is currently only available in the U.K.
You may want to sign the petition to Bring Ben & Jerry’s “Satisfy My Bowl” Bob Marley flavor to America! The petition, which was asking for 5, 000 signatures, already has 5, 385 signatures.
The petition reads:
Bring Ben & Jerry’s “Satisfy My Bowl” Bob Marley flavor to America!
Ben & Jerry’s just launched a new Bob Marley theme ice cream flavor called Satisfy My Bowl (banana ice cream, caramel, cookie swirls and chocolate peace signs), and it’s not coming out in America!I think we can all agree that this is a big mistake, and so we need to take action. With that in mind, I’ve started this petition, and once we get 5, 000 signatures I’m going to email it to Ben & Jerry’s and try to convince them to make it a global flavor. But I need the power of the masses behind me, so please again sign the petition, send it to your friends and family, share it on Facebook / Twitter / Instagram / Snapchat, and let’s show the world the power of the internet!
Satisfy My Bowl is made in cooperation with the ice cream manufacturer’s U.K. division and Tuff Gong, the Marley family’s record label.
Tongal co-founder, president, and chief product officer James DeJulio told Billboard magazine, “No one looks at it as selling out anymore. We had been talking to the Marley Foundation which said, ‘We have this 30th anniversary of Legend coming out, and we’d like some music video content to go around it.”
Ben Cohen and Jerry Greenfield were childhood friends from New York who, in 1977 completed a correspondence course on ice cream making from Pennsylvania State University’s Creamery. Cohen has anosmia and so relied on “mouth feel”. This led to the company’s trademark chunks being mixed in with their ice cream. On May 5, 1978, with a $12, 000 investment the two business partners opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont. In 1979, they marked their anniversary by holding the first-ever free cone day, now an international annual celebration.
In April 2000, Ben & Jerry sold the company to Anglo-Dutch multinational food giant Unilever. Although the founders’ names are still attached to the product, they do not hold any board or management position and are not involved in day-to-day running of the company.