Evan Shapiro will fill the newly created position, Executive VP of Digital Enterprises, at NBC Universal, as reported by Variety magazine. Shapiro will work on digital development and the innovation of new ways to reach the consumer directly through alternative platforms.
Executive VP of NBC Universal called Shapiro a, “seasoned strategic thinker with a strong track record of programming, production and digital marketing successes.”
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Among these successes was the creation of the Pivot cable channel for Participant Media. He was involved in every aspect of Pivot which ran shows such as “HitRecord on TV” and “TakePart Live.”
Shapiro’s resume is impressive, as he was programming exec at Cablevision’s Rainbow Media, was president of the Sundance Channel, was senior VP of marketing for Court TV, and served as CEO of Four Front, a marketing agency.
Shapiro is chairman of he board of “Ghetto Film School, ” offering educational opportunities in the South Bronx. At NYU’s Stern School of Business, he teaches a course on TV management.