Published On: Fri, Dec 5th, 2014

Bebe Stores confirms payment card security breach

People walk past the Bebe store on Rodeo Drive in Beverly Hills


Bebe Stores Inc said it detected a hacking attack on its payment processing system that could have compromised data from cards swiped in its stores in the United States, Puerto Rico and U.S. Virgin Islands.

The exposed data may have included cardholder names, account numbers, expiration dates and verification codes, the women’s apparel retailer said on Friday.

Bebe, which also operates stores in Canada, said the affected transactions were made between Nov. 8 and Nov. 26, the day before Thanksgiving.

Security blog KrebsOnSecurity said on Thursday that hackers may have stolen credit and debit card data from bebe during Thanksgiving and Black Friday.

Bebe is the latest retailer to fall prey to hackers.

Previous victims included Home Depot Inc, Target Corp, Sears Holdings Corp and Michaels Stores Inc.

Bebe said online transactions were not affected.

“We moved quickly to block this attack and have taken steps to further enhance our security measures, ” Chief Executive Jim Wiggett said in a statement on Friday.

Bebe operates 175 retail stores and 35 outlet stores in the United States, U.S. Virgin Islands, Puerto Rico and Canada.

Bebe’s shares, which have fallen by more than half in the past nine months, closed at $2.73 on the Nasdaq on Thursday.


About Bebe stores

Bebe Stores were founded by Manny Mashouf, In the mid 1970s. He gave the name bebe (pronounced “bee-bee”) for his first store in San Fransisco derives from Hamlet’s famous phrase “to be or not to be” and is also Turkish for “woman” and French for “baby, “. For Mashouf it representing to the customer the same sharp and youthful originality with which the company wished the clothes themselves to appear. The company operates 312 stores


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