Published On: Thu, Dec 4th, 2014

Idomoo Releases New Personalized Video Engagement Platform


Israeli startup Idomoo has released its next generation Personalized Video Engagement Platform for “customer success, marketing and loyalty programs.”

Idomoo states that it helps brands deliver on the promise of customer personalization: moving each customer to action by addressing them individually with relevant experience that matter. The company boasts that its Personalized Video excels at customer communication to be effective and relevant. Millions of Idomoo Personalized Videos have been created to fuel customer satisfaction, acquisition, retention and brand loyalty, it states.

“In a world of digital communication overload, where customers are tuning out marketing messages, our mission is to help brands excel at customer engagement, allowing them to stand out, penetrate, and be effective and relevant, ” said Yaron Kalish, Idomoo’s CEO and co-founder.

“Every day, Idomoo’s platform delivers millions of personalized videos to help industry leaders to penetrate, expand, and support acquisition, onboarding, bill/statement explanation, upsell, contract renewal, and loyalty programs for increased customer lifetime value.”

Idomoo’s says that its personalized videos generate the highest consumer engagement known in the industry, boosting open and click-through rates and conversions, with a 72% click-through rate in a recent Tim Fiber (ISP) campaign, 37% reduction in early churn for Cricket (telecom) and 33% conversion for Cadbury (retail). Idomoo customers range from telecommunication and utilities to banking, insurance and other industries, including many Fortune 500 companies.

The Idomoo platform enables brands to engage through emotional videos; connect with relevant, meaningful content; and satisfy, explain, and grow brand affinity, restoring the personal brand-consumer connection.
Idomoo’s new personalized video engagement platform includes:
Real-time video engine – Cloud-based video generation machine for seamless blending of advanced personalization elements.

Data personalization – Simple integration with your CRM data or CSV file to generate customized content in real time.

Idomoo social – Use social media customer profiles for compelling personalized customer engagement.

Multi-channel distribution – Gain extensive reach across multiple channels anytime, anywhere: email campaigns, text messages, personal web portals, social feeds, advertising, and IPTV.

Data analytics – Make informed decisions by consistently tracking and measuring results and ROI through our integrated analytics.

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