Although Wal-Mart got lucky online Monday, ecommerce saw its slowest CyberMonday in five years. This is the first time since 2009 that CyberMonday sales were not in the double digits, although they did increase a modest 8.5%, according to Marketwatch. The size of the average purchase was 3.5% less, and mobile devices drove 41% of the sales. Still, sales from Thanksgiving to Monday rose 12.5% as a whole, and it was still the biggest shopping period in the year so far.
Wal-Mart was one of the lucky ones. Management said it was the biggest day ever for online purchases, which rose 70% over CyberMonday a year ago.
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Then again, this is no reason to panic about the health of ecommerce; since people are shopping online anyway, and have fast and convenient delivery, why is there an unwritten law that they have to do it on CyberMonday. So maybe they’ll wait.