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The Ugly Side of Beautified: Hannah Bronfman Sues Partner

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Beautified, an app that allows users to book last minute services as spas and beauty salons, is the center of what may prove to be an ugly lawsuit, as reported by Crains.

Hannah Bronfman, daughter of Seagram’s heir and and Accretive General Partner head, Edgar Bronfman jr. filed a lawsuit against co-founder of Beautified, Peter Hananel for locking Bronfman and fellow founder Annie Evans out, depriving them of information in the computer system and bank account, using poor judgment, mistreating employees and failing as a fundraiser.

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Evans and Bronfman were elbowed out by Hananel even as the company raised $1.2 million in seed funding for expansion of services into Los Angeles and San Francisco. Prior to founding Beautified, Bronfman worked as a disc jockey and a model.

Hannah isn’t the first Bronfman to be unlucky in business, despite the family fortune. Seagrams was sold in 2000 to Vivendi in a deal that caused it to lose 80% of its value, and the family’s holdings were worth less than the initial stake.



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