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Why Best Buy’s Black Friday Website Crash May Be No Big Deal

Best Buy

Perhaps it couldn’t have happened at a worse time, or perhaps an even worse time would be Monday. On the biggest shopping day of the year (at least for bricks and mortar stores), Best Buy’s website crashed in the early hours of Black Friday because of excessive traffic. The company might have lost hundreds of thousands of dollars, according to Tech Times, as consumers flocked to competitors to get good deals online.

The site was soon restored, but there might have been a dent in comparison with the $11.5 billion the company generated on Black Friday, 2013. However, all may not be lost for Best Buy; our way of thinking about the importance of Black Friday in the age of ecommerce may be overstated. Wal-Mart management has said that Thursday night of Thanksgiving, or “grey Thursday” was their second busiest day for online sales after Cyber Monday. So perhaps Best Buy had enough sales on Grey Thursday and Cyber Monday to circumvent the glitch on Black Friday. And in our time, it seems that Black Friday is paling in comparison to the other big days.

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