Published On: Tue, Nov 25th, 2014

Snapchat’s Evan Spiegel Doesn’t Like Targeting People

Evan Spiegel Snapchat

Snapchat CEO Evan Spiegel says his company is developing a clear privacy policy and is not in the business of targeting people with ads. Spiegel spoke at Rand Corps Politics Aside conference in Santa Monica, and admitted that, while the policy was not popular with advertisers at first, he dislikes targeting.

He said advertisers wanted Snapchat to collect data from users and send people ads only if they would find them relevant, based on the information. Spiegel said, “‘Why do you want targeting so badly, ‘ and they said, ‘Well, we want to show this ad to people who want to see it, ‘ so we said, ‘Why don’t you just ask them if they want to see it?” Spiegel said he has found users respond much better when not hit with ads, but view what they want to see.

It looks like Snapchat might be headed to outer space. Spiegel was asked if a Snapchat message had been sent from outer space, and then there was an offer to let astronaut Samantha Cristoforett, who leaves for the International Space Station next week, to try it out.

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