He said advertisers wanted Snapchat to collect data from users and send people ads only if they would find them relevant, based on the information. Spiegel said, “‘Why do you want targeting so badly, ‘ and they said, ‘Well, we want to show this ad to people who want to see it, ‘ so we said, ‘Why don’t you just ask them if they want to see it?” Spiegel said he has found users respond much better when not hit with ads, but view what they want to see.
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It looks like Snapchat might be headed to outer space. Spiegel was asked if a Snapchat message had been sent from outer space, and then there was an offer to let astronaut Samantha Cristoforett, who leaves for the International Space Station next week, to try it out.