Published On: Wed, Nov 12th, 2014

Israeli UpRight Offers Solution for Back Pain

UpRight

A group of Israeli entrepreneurs have developed a new device called UpRight which they say can improve a person’s posture. They are currently raising money in a crowdfunding campaign on IndieGogo.com

The company has already raised more than double its goal of $70, 000, bringing in $155, 244 to date.

Back pain plagues just about everyone. A great deal is expended every year on doctor’s visits and pain medication of all levels for the treatment of back problems.

But most experts will tell you that the root of such pain is basically bad posture. People do not stand up straight or sit up straight in their desk chairs. We all slouch on the couch when watching television. Even how we walk down the street can affect our backs.

Under the tag line, “living well is not a philosophy, it is a way of life, ” UpRight is a small, discreet wearable device that fits on the user’s lower back. It uses cutting edge technology to detect when a person is slouched. The device gently vibrates reminding you to correct your posture.

Its makers say that if you train for 15 minutes to an hour a day to maintain an upright posture, it will make you, look and feel more confident so you can stand out in the crowd.”

It offers a “Passive Training On The Go” program. This program enables you to wear the UpRight device while performing everyday activities, such as working at your computer, chatting with friends in a restaurant or even making a business presentation.

Founded by the company’s CEO Oded Cohen, UpRight declares its mission to be to improve people’s quality of life and support them in realizing their full potential. Its founders say that they, “came to realize the power of body language in general, particularly upright posture, in shaping who we are. So, we decided to create a technology that would reverse what has become known as the “Posture Epidemic.”

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