Israeli firm Wannabiz announced that it has raised a total of $2.2 million in financing. The company is using the funds towards the launch of its DIY Marketing app which it also just announced and to provide it for Android since it is currently only available for iOS.
The funding was led by Firstime Ventures and TheTime who were joined by tech and new media investors Ilan Shiloah and Zohar Gilon.
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The app provides small business owners with social marketing that they can operate from their mobile devices. Wannabiz is a free DIY 5-minute-a-day marketing mobile app for independent professionals in any industry to easily utilize expert marketing to create and deliver dynamic content integrated across Facebook, Twitter, website and blog, as well as intelligent online advertising on a micro budget. Over 91 percent of the businesses in Europe and the US are one person shops or consist of under 10 people with minimal marketing budgets and expertise.
“You cannot grow a business today without online marketing. The majority of small business owners cannot afford a marketing expert, and lack both the time and expertise to sustain the required level of marketing on their own, ” said Wannabiz CoFounder and CEO, Tamar Shor. “The launch of the Wannabiz Android DIY Marketing App fills this tremendous void by allowing independent professionals, no matter how tech-savvy, to utilize their scarce spare minutes to conduct powerful ongoing marketing from their mobile devices, in order to increase loyalty of existing clients and attract new clients through the key channels where they spend most of their time.”
“Wannabiz brings marketing automation to a whole new level of ease and intelligence that enables the millions of very small businesses to participate in targeted outreach thus far reserved only for large corporates, ” said Ilan Shiloah, chairman of McCann Worldgroup Israel.
For the past year, long term users of Wannabiz’s limited availability iOS version (under the name of Sociopal) have had success growing their Facebook fans an average of 130% and their Facebook posting frequency – an average of 122%. Owners of small businesses such as NY-based Jason Home Inspection, LA health coach Planet Mode Wellness, and TGL Fashion’s Alabama Avon Reps have been using Wannabiz several a times a week for the past 12-18 months, getting new clients and growing business by dozens of percents using expert-level social marketing.