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Why Does Judge Judy Still Get Top Ratings?

Judge Judy

Judge Judy tops network ratings for the 31st consecutive week, as reported by Media Insights. The popular long-running CBS court show featuring judge Judy Sheindlin continued its winning streak with game shows Wheel of Fortune and Jeopardy in second and third place. Not surprisingly, Sheindlin is the highest paid star on television, and makes an estimated $47 million per year, according to Fox News. This is more than double Jon Stewart’s pay, which is around $20-$30 million and Jay Leno, David Letterman and Matt Lauer, who bring home around $20 million each.

Alex Ben-Block, senior editor at Hollywood Reporter explains the reason for Judge Judy’s High Ratings is the fact that her show repeats well, “Her programs are of interest endlessly to her audience.” Far from getting stale, her shows have doubled ratings from 4.2 between 2008-2009 to 7.4 currently. This means that she is watched by around 9 million people a day, 5  days a week.

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The 70 year old grandmother of 12 does not reach the kind of demographic targeted by most advertisers; her viewers tend to be women around their 60s who have not graduated college. Commercials that appear during her programs tend to be focused on an older audience. With Judge Judy still going strong, so much for the tyranny of the youth culture.



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