Israel’s Vexigo Ltd. announced the release of its Visualizr, which the company describes as a remarkable new tool that empowers publishers to instantly turn website content into an enticing, personalized magazine.
Founded in 2009 and based in Nes Ziyona, Vexigo is a leader in content visualization and video advertising. The company states that it conveys an across-the-board integrated service – media targeting, brand protection, media recommendation engine and one-click campaign expansion. Using state-of-the-art page level and domain level segmentation, Vexigo says, it provides dynamic contextual matching for predictive campaign performance.
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Vexigo’s boasts that it has a unique ability to manage the fine details of any digital content in real-time, categorize it, and then target relevant, category-specific media, which ensures effective online ad placement that generates major improvements in advertising effectiveness and boosts ROI.
“Using our proprietary in-house technology, we are able to help publishers convert their website’s content into a stunning magazine, tailor-made for each visitor – and all this in less than one minute, ” says Dan Gilai, Director of Product at Vexigo. “Visualizr is a ‘tuned-in’ magazine with a personalized selection of content for each visitor built on a contextual understanding of a reader’s interests and preferences.”
“At each access, the Visualizr has a new face, uniquely individualized and geared to fit a reader’s inclinations and predispositions. Furthermore, the Visualizr provides new sources of monetization for website owners, delivering video ads and pin-point targeted native advertising. The Visualizr engages the audience across the broadest range of devices: from tablets and cell phones to smart-watches and TVs.”
Each time the Visualizr is triggered, it scans every component on your website and builds a magazine based upon a reader’s areas of interest. Vexigo’s patented contextual analysis engine – the driving power behind the Visualizr – performs a real-time analysis of an individual’s navigation behavior in order to populate the magazine.
Global mobile data traffic grew by more than 80 percent last year. Geared as a mobile first solution, the Visualizr provides a superb user experience on all mobile devices, including smart-watches. Users want to quickly read the stories that matter most and the Visualizr delivers exactly that: a personalized, mobile-optimized experience.
With a no-hassle setup, publishers are able to boost their user’s engagement across all devices and brand advertisers enjoy a premium real estate which attracts the user’s full attention.