Shayim Patil, analyst at Wedbush Securities, expects good things from Facebook’s earnings, according to TheStreet.com. He has an Outperform rating on the stock and has a $90 price target, which he thinks can be reached through continued execution. Patil forecasts 6% sequential ad growth and sees improvement on both the top and bottom lines.
Patil is bullish on the potential for video ads, and thinks that will be an even greater driver than the monetization of Instragram and WhatsApp. Since Facebook doesn’t want to make bold changes that affected the user experience of those on Instagram, Patil expects these changes to be gradual. Meanwhile, he emphasizes that demand is strong for video ads.
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Guy Adami of CNBC’s Fast Money is also bullish on Facebook, and expects strength in mobile. He recommends buying it ahead of the quarter.