YouAppi, an Israeli company that offers mobile application analytics, has raised $3 million in a Series A funding round. It will use the new infusion of cash to expand the analytics feature that it offers to mobile app creators to let them know how customers interact with their app after they download it.
The round was led by Glilot Capital Partners, 2B Angels and Flint Capital. The company also announced the first ever mobile customer acquisition solution that delivers guaranteed higher customer lifetime value (LTV).
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Its new SDK-free service conducts real-time multi variant analysis and delivers mobile app recommendations to drive customer acquisition for brands, marketers and agencies, and to maximize inventory monetization for over 1, 100 publishers.
Founded in 2011, YouAppi has proprietary predictive algorithms for analyzing mobile customer acquisition patterns via apps and the mobile web according to 25 different demographic, geographic and interest-based factors.
The company boasts that its technology evaluates and segments the usage patterns of over 200 million users in order to identify profitable mobile customers for each mobile marketer based on Lifetime Value. As a result of the company’s development, YouAppi’s algorithms are able to match the best content with the users most likely to engage and pay for it. After testing their technology on thousands of campaigns, YouAppi is launching the company’s enhanced mobile customer acquisition solution for marketers and agencies.
While most mobile user acquisition solution providers are paid for installs, at YouAppi, customer retention rates, directly correlated to LTV, are included in the company’s pricing models.
“After spending time and working together with mobile marketers, we realized that what they need is a data-driven technology platform which has been optimized for Lifetime Customer Value, not merely delivering installs, ” said Moshe Vaknin, Founder & CEO, YouAppi. Moshe is a serial entrepreneur now managing his fourth digital marketing startup.
“We’re excited to lead YouAppi’s current fundraising round after a year of significant revenue growth since Glilot first invested in YouAppi in 2013, ” said Kobi Samboursky, co-founder and managing partner, Glilot Capital. “Positive feedback from the company’s clients continues to validate their value proposition: YouAppi generates mobile customers with a greater Lifetime Value.”
“We are glad to join the YouAppi team with our investment and partnership, ” said Dmitry Smirnov, Managing Partner, Flint Capital. “We believe it would allow YouAppi to further strengthen its market positions and realize its ambitious strategy based on the success of the company’s mobile customer acquisition solution.”
To date, YouAppi has raised $5 million from Glilot Capital, 2B Angels, Flint Capital and private investors.
