Published On: Tue, Oct 14th, 2014

Israeli C-B4 Raises $6 Million from Sequoia to Expand US Operations

C-B4

C-B4, an Israeli firm which specializes in predictive analytics, has raised $6 million in new investment from Sequoia Capital, Israel’s Calcalist has reported.

Sequoia, which has invested in Google and YouTube, led C-B4’s Series A round of funding back in June.

The company said that it will use the new funds to expand its American operations.

C-B4 says that it provides powerful and precise predictive analytics solutions in the simplest and most straightforward manner, going from data to predictions, recommendations and insights that can be understood and ACTED UPON by decision makers.

The company declares that it believes that every granular entity, such as a customer, product, service, or device has a unique fingerprint and as such is influenced by different variables and conditions. In a world of Big Data and Internet of Things (IoT), granular data becomes more and more available and requires the prediction tools to operate at the same granularity level.

CEO Jonathan Benshaoul told Calcalist “If before today you could analyze slices of the population like those over the age of 35 who live in Tel Aviv, today predictive analytics are so advanced that we can predict the behavior of each individual customer, to provide insights into that person as well as customers with similar behavior patterns.”

“C-B4 looks at your individual behavior and forecasts the chances that you’ll order coffee, the chances you’ll leave your cell phone company. What are the chances you’ll extend your subscription to your favorite magazine? Sequoia was excited not just by our granular analytics and predication capabilities, but also our ability to draw on many sources of data from the Internet of Things, geolocation data, and social media behavior, ” he added.

C-B4 is the offspring of an extensive research project at Tel-Aviv University, Israel. Over the years, C-B4’s technology has won many industrial acknowledgments (such as IBM SmartCamp, 2011, The Dealmakers Summit, 2012, and Nokia’s “Most Promising” Startup, 2013). These awards signal C-B4 as an innovative solution provider for predictive analytics.

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