Kenshoo, an Israeli firm that develops predictive marketing software, is planning an IPO which the firm expects will give it a valuation of $750 million.
The company’s Chief Executive Officer Yoav Izhar-Prato revealed the news to Bloomberg. He said in a phone interview, “It’s healthy for us to be a public company. This is the most likely path for the company right now.”
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Prato also said that Kenshoo’s current backers who include Sequoia Capital Operations LLC and Bain Capital Ventures, have been in talks with financial institutions for a New York listing. The company, he says, is looking to expand its share of the digital advertising market, which Prato estimates at $100 billion.
No final plans for the IPO, however, have as yet been made.
Founded in 2006, Kenshoo has annual sales of $50 to $100 million. Its customers include EBay, Facebook, Wal-Mart, CareerBuilder, Expedia, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos and Target.
Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu, and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks.
Kenshoo has 24 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures.