AppSee, an Israeli developer of mobile analytics platforms, has raised $2 million in a Series A round of funding.
Stating that its goal is to help companies deliver the best possible customer and user experience in their mobile apps, AppSee says that it enables mobile app publishers to track, understand and improve the user experience in their apps, and act on insights delivered by its software as a service platform.
The funds in this round came from existing investors in the company Giza Venture Capital and Moshe Lichtman, as well as new investor Flint Capital.
Giza VC General Partner Zvika Schechter said, “We are very excited to extend our investment in Appsee and be part of a company that we believe will significantly change the way publishers build their apps.The mobile analytics space is ripe for innovation and Appsee’s unique platform is a true differentiator in a competitive industry.”
The new funding comes one year after the company raised $1 million.
AppSee says that it will use the money to expand its research and development operations and to introduce a version of its technology for Android. Its app is currently only available for iOS and the company says that it will also expand the features on its iOS analytics platform.
Its features include a User Recording that lets businesses see what their users do in their mobile app by watching video recordings of real users’ sessions; Touch Heatmaps which records all touch gestures (taps, swipes, pinches) in each of an app’s screens, and aggregates them into a visual “touch heatmap” so that clients can see where users are tapping, and find out which parts in your app screens users focus the most; Crash Recordings in which Appsee detects crashed sessions automatically, and provides recordings of crashed sessions.
Appsee was founded in 2012 and is based in Tel Aviv. The company says that its service is being used by thousands of companies that leverage its SaaS platform to optimize their mobile apps. Their customers include companies from a wide range of industries such as travel, news, gaming and real estate.