Published On: Thu, Oct 2nd, 2014

Global Marketing Intelligence Datorama Raises $15 Million


Datorama, an Israeli data marketing company, has raised $15 million in new Series B investments. The latest round of funding was led by Marker LLC, Cedar Fund and Innovation Endeavors.

The company’s tag line is, “All your data, working together, giving you the exact insights you need to make your next marketing move – fast.”

Datorama is a global marketing intelligence company that provides the world’s first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. The company boasts that it provides the capability to quickly gain control and confidence in marketing decisions – even with the rapid introduction of new technologies, goals and metrics. From data management to visualization, Datorama enables marketers to make real-time decisions across an ever-expanding landscape of marketing channels.

It aspires to be Madison Avenue’s infrastructure for marketing intelligence and quoting partner agency Kepler Group’s CEO Rick Greenberg on their use of the platform.

Datorama can onboard new partners within just a few hours, and in addition to the U.S., is already serving agencies and brands in Australia, France, Spain, the U.K., the Netherlands, Israel and Latin America.

“Datorama provides a seamless, comprehensive and lightning-fast platform that is easy for anyone to deploy and use, ” Marker LLC Partner Rick Scanlon said in a statement. “With Datorama, marketers are able to show meaningful improvements in top-line performance and unit economics, all without having to dedicate resources to pulling together and making sense of disparate data.”

“We believe the marketplace needs an infrastructure to improve marketing decisions, ” said Innovation Endeavors Founding Managing Partner Dror Berman. “Datorama provides it. That’s why Datorama has onboarded scores of agencies and hundreds of brands during the past year. We foresee even greater growth as more companies learn what Datorama can do.”

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