Kenshoo, an Israeli firm that develops predictive marketing software, has announced a new partnership with Atlas, a Facebook company, to provide digital marketers “the most accurate” reporting and optimization for search campaigns.
While the multitude of complaints that users have about Facebook are being handled piecemeal by the company, advertisers can rejoice at having better ways to reach those same users who find their ads to be the least desirable part about using Facebook.
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Atlas’ tracking will be combined with Kenshoo’s campaign management solutions and its performance data will automatically be imported into Kenshoo Search. This, it is said, will save marketers time by removing the need for manual tracking application, creating campaigns twice, and data manipulation.
“Kenshoo’s industry-leading software was designed to deliver infinite optimization by leveraging insights from each channel to inform the next, ” said Will Martin-Gill, SVP of Product for Kenshoo. “Partnering with Atlas to provide clients access to highly accurate, deduplicated data saves them time and improves the efficiency of their campaign optimization within Kenshoo.”
The company asserts that this new Kenshoo-Atlas data integration will better account for how consumers interact with campaigns, which will enable Kenshoo’s predictive portfolio bid policies to automatically invest in areas which provide the greatest return for marketers.
“Forecasting, budgeting, portfolio optimization, and campaign automation are hallmarks of Kenshoo’s best-in-class predictive marketing software; combining these with Atlas delivers the industry’s most accurate cross-channel reporting and optimization solution by relying on one source of truth that accounts for how consumers move across channels.” added Martin-Gill.
Kenshoo’s partnership with Atlas is built on an open platform so that partners can create more value using both their own proprietary technology and measurement for their clients and the industry.
Kenshoo states that it is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu, and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 24 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
